Fractional Consumer Finance Leadership

Your Consumer Finance DepartmentWithout the Full-Time Hire.

Tradeflow gives growing home-improvement companies the leadership, strategy and operating discipline to optimize financing and maximize sales - without building a full-time department.

Lender StrategyFinancing EconomicsSales PerformanceAnalyticsOperations
Modern home representing the home-improvement industry
Built for growing HVAC, roofing, remodeling, windows & doors, bath, flooring, solar and exterior companies.

Financing should be a growth engine.

Most companies don't need another lender. They need someone who understands the entire financing operation and owns the outcome.

Lender Strategy

Build the right lender mix and match programs to customers, tickets and credit profiles.

Economics

Identify dealer-fee, pricing and program opportunities that improve financing profitability.

Sales Performance

Improve financing adoption, approvals, acceptance and booking through better sales execution.

Analytics

Turn lender data into clear management reporting, benchmarks and actionable decisions.

WHY TRADEFLOW

Enterprise consumer finance expertise. Built for growing home-improvement companies.

Tradeflow was built from both sides of the consumer-finance ecosystem - inside home improvement and on the lender side.

$1B+ Annual Originations

Consumer finance leadership experience inside a home-improvement organization originating more than $1 billion in consumer loans annually.

Lender-Side Experience

Experience managing a home-improvement portfolio for a major consumer lender and understanding how lenders evaluate programs, economics and performance.

Operator Mindset

Tradeflow is built around execution - not generic consulting. The focus is on better financing economics, sales performance, lender strategy and measurable results.

Two-Sided Perspective

We understand the economics and operational realities of both the contractor and the lender, creating a perspective most companies don't have internally.

Free 3–5 Minute Assessment

Is your financing operation leaving money on the table?

Answer 9 quick questions. We'll calculate your preliminary Tradeflow Finance Score™ and show you where the biggest opportunities may be.

0–100Tradeflow Finance Score™

Almost there.

Enter your information to receive your preliminary score and request a complimentary 20-minute review.

Your Preliminary Tradeflow Finance Score™
0

See How Tradeflow Works
HOW WE WORK

Start with clarity. Then decide how much support you need.

Every consumer finance operation is different. Tradeflow starts with a focused assessment to understand your lenders, economics, sales performance, technology, analytics and processes - then builds a prioritized plan around the opportunity.

01 / LAUNCH

Diagnose

Assess lenders, economics, products, sales process, technology, analytics and operations.

02 / PRIORITIZE

Quantify

Receive a Tradeflow Finance Score™, opportunity analysis and prioritized 90-day roadmap.

03 / OPERATE

Improve

Work alongside leadership to implement the roadmap and continuously optimize financing.

CONTACT TRADEFLOW

Let's talk about your financing operation.

If you're growing a home-improvement company and want a clearer view of your financing strategy, economics or sales performance, let's start a conversation.

No hard sell.
We'll learn about your business, understand what you're trying to improve and determine whether Tradeflow is a fit.

You build the home. We optimize the financing.

Let's find out whether your financing operation is leaving money on the table.

Take the Free Finance Check™